Padua, 19 November 2020 – The Cluetrain Manifesto, back in 1999, invited companies to operate in an increasingly interconnected way in what were called “conversational markets”. Today this mindset – thanks to the expansion of technology – is the basis of many entrepreneurial business models, as well as an integral part of a company’s values. This is demonstrated by SIT, a multinational group with headquarter in Padua and production plants all over the world (over 2,000 employees worldwide), which strongly believes in the interconnection of data: from smart meters that accurately measure the data of energy use and send it to the end-consumer, to the company organisation that is taking an increasingly “smart” path.
